If you have gotten a phone call or email from a person claiming to be a Google search representative, this is not coming from Google. Therefore, do not be fooled. Similarly, some websites use Google to convince visitors that they are somehow associated with Google. So, you need to know the top factors influencing how Google ranks a website.
The top-ranking factors include;
Meta-Tags
Content (Written content on each of your website pages)
Links to Your Site
Interior Links in Your Site
Mobile Display
Traffic
META-TAGS
Two components to your meta tags describe and define your webpage content to search engines.
a. Title Tag – A title tag can be compared to the table of contents found in a book. Think of it as 64 characters that best describe what your webpage is all about.
b. Description Tag – A description tag is a short summation that goes into more detail to describe your web page.
CONTENT
The content on your website pages corresponds with your meta-tags in a Google search query. Therefore, we recommend writing unique, informative content. For example, if you write content for ‘kitchen remodeling,’ your title-tag and description-tag should reflect the same.
LINKS TO YOUR WEBSITE
External links (External links on the Web that link to your website)
If you have linked your Twitter, Linked In, Facebook, or another social network account to your website, you have created a link. Outside links, or 3rd party links, are a ‘vote’ or ‘citation’ for your website. Your website link on a reputable site indicates to Google that you are a credible resource. There are hundreds of places online where you may create or submit a free link for your website.
INTERIOR LINKING
Interior links (Links inside your website that link to other pages within your website)
Internal or interior links are the links that connect the information found inside your website in a meaningful way that is useful to your visitors and helps search engines rank your site.
MOBILE RESPONSIVE
Mobile responsive sites in search results above others are now a reality. Furthermore, mobile search is the first place your potential clients will find you. Today a responsive mobile design is a must-have functionality because of the growing market of devices with varied screen sizes to include; iPads, Kindle Fire, Windows tablets, and mobile phones.
TRAFFIC
Website traffic in the digital world works much like in the organic world.
a. Clicks on your web pages
b. Time spent on your web pages
c. Links clicked on your web pages
d. Visits from one page to another page within your website
See: Longer Domain Registration Increases Search Engine Ranking
ABOUT VISIONEFX
VISIONEFX is a mobile website design company located in Virginia. We provide services to national companies and small to medium businesses throughout the United States.
Please read what our customers say about Rick Vidallon and VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION
SEO RANKING PAGE 1 ON GOOGLE
