Breaking Google Barriers | Your website is the largest business asset you probably have, and if it isn’t, then maybe you can change that more straightforwardly than you think. Google algorithms approach your website just like any other human. It likes to read your content and see the images/videos.
It will stop if it cannot easily access what it wants. If you have broken links, it will hit a wall and can’t find your information. You want a structured way to deliver your website’s information, providing a clear path throughout.
ROOM FOR IMPROVEMENT
Getting into your website structure is like getting under the hood of your car. As SEO professionals, we look at your website’s design and see what problems may slow you down. Let’s look at structured data.
Google relies on the way your information is structured. For example, when anyone lands on your home page, you want them to know immediately who you are, what you do, and where to find additional information through your navigation and internal linking.
There’s no confusion. No spam links, mixed messages, weird navigation, or broken links. You want your website structured to connect all your internal information, starting with your homepage navigation. You also want to be sure the extra white space where content should be has range. If you want to rank for authority, you need content.
WHAT’S YOUR DESIGN STRUCTURE?
Ok, so let’s look at your website design like your home. What’s your curb appeal? Does it invite you in to look around? I cannot tell you how often I see a website that needs SEO, with glaringly wrong home page structure and design.
Often, the website’s home page keywords are missing or wrong, and the navigation is complicated and will likely frustrate users. For content, develop categories for posts and blogs to organize your website’s information in an easy-to-read structure.
For example, consider removing old information or discontinued products. You can repurpose old posts by refreshing or archiving them to reduce their importance relative to newer information. Linking to your internal subpages from your main pages creates a flow that allows Google to crawl freely. Give Google the map of your data and remove any roadblocks.
INDEXABILITY
You’ll want to know if there are any crawl barriers on your website. It is a specialized process to locate and fix these errors. Older websites tend to run out of search engine gas because they lack good content structure and SEO.
Old-school SEO techniques don’t cut it on the web anymore, plain and simple, because the new algorithms are self-teaching AI that searches as you do. When Google crawls your website, it follows links and gathers your data.
You want your data accessible so all your information gets to their servers. It then analyzes the information you provide in your website’s structure. Google will only index the pages it can access. You want your website to be free of broken links, and you also want to add internal links intentionally.
HOW TO MAINTAIN YOUR CRAWL
If it’s not broken, don’t fix it. It is no longer the web’s status quo. You can continually improve and maintain rankings. Updating content is necessary. It’s a rich opportunity to introduce new keywords or keyword variations.
It also creates new opportunities for internal linking, building meaningful connections across your site. SEO professionals must keep you on top by fixing what’s broken and adding more information if your website drives your business.
LOAD TIME MATTERS
I’ll admit it. I’m that mobile searcher who will hop off a slow load and search for what I want elsewhere in a nanosecond. I have no patience for slow connections and slow-loading pages. You want your website to load fast, period.
ABOUT VISIONEFX
VISIONEFX takes SEO-driven web design to a whole new level of excellence. Read our Google Reviews and see what our customers say about VISIONEFX.
Do you need help getting found in a Google search?
For more information about our web page SEO services, contact us at 757-619-6456 or online.
Also, see
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